City of Wagga Wagga Council has officially released its new 10-year plan to grow the visitor economy and position the city as a leading regional tourism destination.
Council endorsed the Wagga Wagga Destination Management Plan 2025-2034 at its meeting last week, which it says will guide the development of the visitor economy in the Wagga Wagga Local Government Area (LGA) into the future.
The major plan for tourism is a shared vision, having been prepared following extensive community and industry consultation over the past 18 months, Council said in a statement.
During the public exhibition period for the draft Plan – from 29 November 2024 to 16 February 2025 – extensive community engagement was undertaken, including static kiosks, online surveys, pop-up sessions and workshops, with 184 submissions received over that period.
“We want to thank the community and local business for getting involved and helping to shape this important plan,” said Council’s Destination & Events Coordinator, Kimberly Parker.
“Council received very positive support toward the initiatives outlined in the draft Plan.
“It was important to get feedback from as wide a range of residents and stakeholders as possible as this plan is a roadmap for Wagga Wagga to develop and grow our tourism potential over the next 10 years.
“We’ve listened to what the community and local business has had to say about the initiatives and recommendations outlined in the draft Plan and this feedback contributed to finalising the plan that was presented to councillors for their endorsement,” said Ms Parker.
