Friday, February 23, 2024

MidCoast destination brand in running for tourism awards


MidCoast Council’s destination brand, Barrington Coast, has been named as a finalist in two categories of the NSW Tourism Awards for 2022. 

The Awards celebrate business excellence, innovation and exceptional customer service.

MidCoast Council entered the awards for the first time in 2021, winning gold in the category ‘Local Government Award for Tourism’ and silver in the ‘Tourism Marketing and Campaigns’ category.

“I’m thrilled to see us named as a finalist for the second year running in these same two categories,” said MidCoast Council’s Mayor, Claire Pontin.

She said the two award entries focused on the robust research and data-driven strategies undertaken by MidCoast Council for destination management, tourism branding, campaign strategy, media choice, creative design, and tracking user behaviour.

“The feedback from judges about our entries last year was invaluable for fine tuning our 2022 submissions, as they wanted to hear our story told in an engaging way,” the Mayor said.

“Our first full year of destination marketing activity provided some breathtaking results, with our campaign industry partners reporting revenue increases of up to 81% year on year.

“Since our 2021 wins, we’ve continued to enjoy exceptionally strong brand awareness and visitor sentiment results across both our destination marketing and visitor experience channels, which has resulted in us being NSW Tourism Award finalists again this year and Barrington Coast a finalist in the prestigious Mumbrella Travel Marketing awards in the breakout destination of the year category,” she said.

Destination Barrington Coast is joined by two local tourism businesses as finalists in the 2022 awards: Sea Horse Diamond Beach is a finalist in two categories: ‘Self-contained Accommodation’ plus ‘Excellence in Accessible Accommodation’; and Bent On Food Wingham in ‘Excellence in Food Tourism’.

NSW Tourism Awards winners will be announced 17 November in Sydney. Relevant category winners will go on to represent NSW at the Australian Tourism Awards later this year in Sydney.

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