Management of Brisbane City Council’s popular visitor app is set to transition from Council to the Brisbane Economic Development Agency (BEDA), the city’s Lord Mayor announced today.
Lord Mayor, Adrian Schrinner said the ‘Brisbane App’ was developed in the wake of the COVID-19 pandemic as a tool to help promote local businesses and fast-track the city’s recovery.
“Every dollar invested in the Brisbane App has been an investment in Brisbane businesses.
“With Brisbane having momentum and our tourism and events sectors booming, now is the perfect time for the App to evolve into a must-have tool for visitors, as well as residents.”
“Brisbane is growing quickly as a great destination for tourism and major events and that’s only going to increase as we get closer to the 2032 Olympic and Paralympic Games,” Lord Mayor Schrinner said.
He said that while Brisbane’s premier destinations like Southbank and Howard Smith Wharves were easily discoverable, the App will be able to guide visitors to smaller, boutique businesses, events and experiences.
“Whether your arriving at the airport or checking into a hotel, I want every Brisbane visitor in future to be encouraged to download the App,” he said.
“The App already gives users great lists of what’s on, curated guides from users about the best of Brisbane and promotions from businesses.
“As a tourism product, it will be able to do all of that and more for visitors as well as residents.
“Whether its promoting the best of the BrisAsia Festival or the best local breweries, the Brisbane App will be an invaluable tool to really discover more about Brisbane.
“Just recently we have seen the App’s enormous potential with the addition of food trucks.
“This means people are able to follow and find out where their favourite food truck is parked or discover new food trucks parked close to their home.”
Since it was launched, the Brisbane App has amassed more than 317,000 downloads and almost 20,000 registered users.
BEDA CEO, Anthony Ryan said the App would be a great addition to the existing Visit Brisbane offerings.
“We’re excited to integrate the Brisbane App into our Visit Brisbane ecosystem, enhancing our ability to showcase the city’s diverse local businesses, events and experiences,” Mr Ryan said.
“Millions of visitors and locals engage with Visit Brisbane every year. The Brisbane App will further extend our online reach, enabling people to discover world-class hotels, dining precincts, our famous live music scene and a bustling events calendar.
“These are the aspects of Brisbane that are driving locals and visitors alike to explore our extraordinary city.”