Media company, oOh!media, has won the tender to install 38 new bus shelters and digital signage in the northern Perth suburb of Wanneroo.
The company said the long-term partnership will deliver new Out of Home amenities for commuters and enhanced opportunities for advertisers to connect with audiences.
The contract also includes the provision of ongoing cleaning and maintenance services.
Approximately 25 kilometres north of Perth, City of Wanneroo is one of the largest local government areas in Western Australia and home to the Yanchep National Park, a popular tourist destination.
oOh! currently works with 21 councils across Western Australia to provide street furniture, contextually relevant news and information content to audiences and more than 6,000 advertising faces.
“Western Australia is a key market for oOh! and we welcome the opportunity to continue our long-term relationship with the City of Wanneroo,” said oOh! CEO, Cathy O’Connor.
“As Australia’s largest Out of Home media company, our scale means we attract both national and local advertising revenues, which enables us to meet our obligations to the councils we work with in the state and the communities they serve.”
oOh! National Commercial Director, Michéle Pirozzi said new street furniture across all 38 sites in Wanneroo had been installed, with new digital assets now in the process of being launched.
“… to make public spaces better for Wanneroo citizens and provide advertisers with new ways to engage audiences,” she said.