Moyne Shire Council has renewed its commitment to regional tourism by entering into a new three-year Memorandum of Understanding (MOU) with Great Ocean Road Regional Tourism Ltd (GORRT).
The agreement, which runs from July 2025 to June 2028, will see Moyne join with four other partner councils – Surf Coast, Colac Otway, Corangamite and Warrnambool – to deliver a coordinated approach to strengthening the visitor economy.
As part of the new MOU, Councillor Susan Taylor has been appointed as Moyne’s representative on the GORRT Board, ensuring strong local input into regional decision-making.
Mayor, Karen Foster said the partnership was vital in supporting the Shire’s tourism sector and broader economy.
“Tourism is one of Moyne’s key industries, attracting thousands of visitors each year and supporting local jobs and businesses,” the Mayor said.
“Working with our regional partners through Great Ocean Road Regional Tourism allows us to deliver coordinated marketing, investment attraction and product development that no single council could achieve alone. This renewed agreement ensures Moyne has a strong voice in shaping the future of our region’s visitor economy.”
The GORRT Strategic Plan 2025–2028 sets out five key priorities:
Building a thriving, inclusive and resilient visitor economy
Strengthening sustainable communities
Protecting and enhancing the natural environment
Promoting a strong and consistent regional brand
Fostering collaboration across industry and government
The priorities align with Council’s recently-adopted Council Plan 2025–2029 and Economic Development Strategy, which both identify tourism growth as a priority for driving investment, creating jobs and strengthening community prosperity.
Moyne’s annual contribution of $80,000 to the partnership is matched by the other member councils, with funding levels set according to population and municipality size.
Each year, Moyne welcomes over 370,000 visitors who enjoy unique destinations, experiences and events throughout the shire.
Mayor Foster said the investment was a clear vote of confidence in the region’s future.
“The Great Ocean Road is one of Australia’s most iconic visitor destinations, and Moyne plays an important role within that story,” she said.
“By pooling our resources and working together, we can ensure our communities continue to benefit from sustainable tourism that celebrates our natural beauty, builds our economy and supports local businesses.”
