Latrobe City Council has refreshed its corporate brand as part of a “transition journey” and to achieve greater brand recognition.
The Council’s corporate brand is more than 20 years old and has dated with age, Council said in a statement.
Mayor, Darren Howe, says the refresh was “a necessary step” for the organisation.
“Our Marketing and Communications teams have done an exceptional amount of work to deliver each component of this brand refresh to enhance brand recognition and establish consistency for Council,” said the Mayor.
“We were keen to ensure Council’s corporate brand emulated the same modern approach you see in our Gippsland Performing Arts and Visit Latrobe City brands, along with at our new and redeveloped Leisure venues to ensure the community can connect the many services Council provides. This refresh does just that.
“Existing budget is being used to update Council’s corporate brand on our assets and material, so it will take some time to complete the full refresh.”
The refreshed logo shares the iconic wave with a modern approach. Long used within Council’s branding and an established icon for the region, the modernised wave represents the land, energetic flow, and view to the future as a transformative region, Council said.
The colour palette has also transitioned, becoming softer and cooler, in response to ongoing concerns around the harsh association of the corporate red tone, it said.
The refresh was completed in-house by Council’s Design Officers and Communications and Marketing teams.
To learn more about Council’s corporate brand visit here.
