The Greater Shepparton Visitor Centre has recorded a significant increase in Melbourne and Regional Victorian visitors to the region over the recent holiday season.
Compared to the previous year, the Centre saw a 92% increase in visitors from Melbourne Metro and 28% increase from Regional Victoria from 26 December 2020 to 17 January 2021, while COVID-19 restrictions saw interstate visitors drop by 70%.
Greater Shepparton Visitor Centre Manager, Maree Glasson said there was a noteworthy increase in extended family groups holidaying together, staying in all types of accommodation.
“Understandably, after having not been able to catch up through the lockdown period, it’s nice to see so many families holidaying in our region,” Ms Glasson said.
“General outdoor activities and fun, exciting things to do with kids were most popular. We met visitors who had enjoyed Kidstown, Aquamoves, the Moooving Art cows, many parks and playgrounds, walking trails, fishing, swimming and had visited our local farms for the unique Greater Shepparton farm gate experience.”
Mayor Councillor Kim O’Keeffe said the Visitor Centre team was an integral component of the region’s visitor economy.
“The team play a really critical role as an important and reliable source of information about our local area and tourism products,” Mayor O’Keeffe said.
The early months of 2021 will see the Greater Shepparton Visitor Centre commence the transition of its business to the new SAM building on Wyndham Street.