Understanding AI in PR
Artificial intelligence has seamlessly slipped into every professional’s toolkit, but how it’s used makes all the difference. This session is your essential guide to AI in PR and communication — what you need to know to guide your organisation in this new era.
Join us online on Tuesday 4 November to develop the knowledge and skills you need to use AI effectively. You’ll explore how AI can support every aspect of your work, from strategy and planning to real-time monitoring, hyper-personalised communication and digital engagement. We’ll examine the ethical dimension and introduce practical tools that can strengthen strategy and improve outcomes, as well as flag the risks and opportunities you need to look for.
Whether you’re starting out or rethinking your approach, this session builds the capability and confidence you need to work effectively with AI.
Learning Outcomes
- Understand the functions and form of artificial intelligence and its use in public relations and communication
- Identify tools that support all aspects of public relations and communication practice
- Recognise and address ethical issues and risks associated with AI use in communication
- Apply AI in realistic scenarios to improve organisational outcomes
- Assess where and when to integrate AI into existing workflows
$220 – CPRA Members
$300 – Non Members
Organiser
At CPRA, our mission is to empower communication and public relations professionals through education, networking, and a commitment to ethical practices. We aim to elevate the profession by providing our members with resources, opportunities for professional growth, and a vibrant community of peers. Our focus is on nurturing talent, advocating for the significance of our industry, and contributing to the success of our members in an ever-evolving landscape.
