Strategic Communication Planning Training Program

Great communication starts long before the tactics. This course provides you with a clear framework for results-driven strategies.

Many communication efforts fall short because they jump straight to tactics. A strong and strategic communication plan defines the problem, identifies the right audiences, and establishes how success will be measured before we start talking tactics.

This new and improved 3-week program gives communication and PR professionals a clear, structured framework for building strategies that are purposeful, targeted and results-driven.

Through expert instruction, discussion and interactive exercises grounded in real Australian corporate, government and not-for-profit scenarios, you’ll leave with a practical approach you can apply immediately, no matter your sector or the size of your organisation.

Program Leader

Helen Hutchings – Managing Director, Phillips Group

Helen has more than 25 years of international and national strategic communication and engagement experience. She is a multiple industry award winner including the 2023 PRIA Leader of the Year. 

Helen is highly regarded for her stakeholder engagement, consultation, strategic communication planning, issues management, research and insights, and social impact evaluation experience. 

As Managing Director, Helen is responsible for the operational management of the firm. In her leadership of Phillips Group’s government practice, she manages a portfolio of work ranging from managing the impacts of policy change to delivering stakeholder and communication strategies across environment and science, the Brisbane 2032 Olympic and Paralympic Games, justice, housing, regional planning, public transport, water, and state development.