
Have you ever been directed to communicate something you didn’t agree with?
Spare a thought for the communications team at the Town of Port Hedland. In 2024, elected officials directed the publication of information that a federal agency had advised was false. Despite that advice, a Council resolution had been made – and someone had to implement it.
In this webinar, then–Public Affairs Manager Shanna Crispin takes you behind the scenes as the Council made international headlines.
Through this real-life case study, you’ll explore how communication professionals can maintain personal and organisational integrity when values come into conflict.
At a time when public trust in government is under increasing pressure, this webinar will prompt an important conversation about the role of communication professionals – and what it means to act with integrity when the way forward is unclear.
Speaker Details
Shanna Crispin
Principal Consultant, Measured Advisory
Shanna Crispin is an accomplished communications strategist with senior-level experience across Australia and New Zealand.
She has secured multimillion-dollar government contributions through sustained advocacy campaigns, advised ministerial teams, coached executives for international media appearances, and led communications strategy and implementation across central and local government.
Her work has received national recognition, and in 2019 she received the highest honour awarded to a graduating participant in the Accreditation in Public Relations program.
In 2026, Shanna founded Measured Advisory, a strategic communications consultancy specialising in public sector reputation. Her work sits at the intersection of strategic communications, organisational insight and behavioural science.


