Broken Hill City Council has launched a new tourism website to complement its ‘It’s Out There’ and ‘Feel New’ strategic marketing campaign to attract visitors to the Silver City.
The website was demonstrated for a group of around 50 local business people at the Civic Centre in April, and is now fully live, Council announced this week.
It will serve as visitors’ first point of call online when considering a visit to Broken Hill, and will provide information around accommodation, eateries, pubs and clubs, local attractions, and much more.
Council’s General Manager, Jay Nankivell said the site received a very positive response from business people in April, and will provide a strong digital presence to promote Broken Hill’s many tourism experiences.
“The website is designed to increase user engagement, with a user-friendly interface allowing visitors and potential visitors to plan, share, and connect with the Broken Hill region,” he said.
“It will play a big part in Council’s ongoing efforts to promote Broken Hill as a unique tourism destination to increase visitation and build our visitor economy.”
Importantly, he said the new website will allow local businesses to list their details online for free and showcase their services to prospective tourists.
“We want businesses and tourism operators to play a part in the website’s content and foster a culture of ownership and pride in the promotion of Broken Hill as a destination,” said Mr Nankivell.
“Tourism is everyone’s business, and we’d like to see as many people as possible list their services on the website to showcase everything we have on offer in our region.”
The new website can be found at visitbrokenhill.com.