Charters Towers Regional Council is seeking community input to update its Destination Management Plan (DMP) to help guide sustainable growth of tourism across the region.
Council says the strategic initiative aims to position the Charters Towers Region as a top choice for visitors by highlighting its unique offerings, fostering community-driven development, and strengthening its competitiveness in the tourism market.
Mayor Liz Schmidt said the existing plan, developed in 2019 and implemented in July 2020, provided an initial framework for growth, but significant changes, including the impact of COVID19, have reshaped the tourism sector.
“Updating our plan is essential to ensure we adapt to changes so that the Charters Towers Region remains a competitive, attractive destination,” said Mayor Schmidt.
Council has engaged consultants Stafford Strategy to conduct a thorough review of the current tourism landscape through a situation analysis, community workshops and survey, and a comprehensive assessment of industry trends.
The insights gathered will help to shape a new five-year structure focused on capitalising on opportunities, increasing visitation, and enhancing the region’s competitiveness.
In developing the new DMP, alignment with regional economic initiatives, including those led by Townsville Enterprise and Charters Towers Region’s Economic Development Strategy, is a priority. This coordinated approach aims to bolster the Charters Towers Region’s market presence and strengthen its position as a compelling destination in the broader tourism landscape, Council said in a statement.
“Council is committed to building a DMP that represents the priorities and aspirations of our community and to achieve this, we are inviting residents, businesses, and stakeholders to participate in public workshops and a community survey.”
“Through targeted strategies and a shared vision, the new DMP will ensure the Region remains well-equipped to capitalise on current opportunities and foster sustained growth into the future,” said Mayor Schmidt.
More information on this project, including workshop dates and a link to the survey, can be found on Council’s Have Your Say portal at haveyoursay.charterstowers.qld.gov.au/. Hardcopies of the survey are also available at the Visitor Information Centre. Submissions close 20 November 2024.
