City of Parramatta Council’s website has been given a new lease of life, with an online presence the organisation says is set to improve the customer experience.
It says the new website is easier to use, with improved mobile responsiveness and a refreshed design for easier navigation. Customers can now also access a customer request management system, providing peace of mind for the community with an acknowledgement of a request through a text message or email at the start and end of the process.
Lord Mayor, Martin Zaiter said feedback from residents had played a vital role in the formation of the new website.
“Our website is often the first point of contact for our residents requiring clear and concise information quickly, so it needs to be fast and easy to use,” Lord Mayor Zaiter said.
“Whether it’s paying your rates, getting details about an upcoming event or just looking for somewhere to swim or a park to visit, our new website will help people get the information they need quickly and easily.”
The website has a fully responsive design, compliant with Web Content Accessibility Guidelines (WCAG) 2.1 AA standards, user-focused layouts, and inclusive imagery with descriptive alt text for accessibility.
There is also a central location for all event listings promoting both Council events and third-party events with filtering options, interactive maps showing local amenities, enhanced mobile-friendly webforms, a feedback widget and an improved predictive search function.
“Council is always looking to improve the experience for our customers, and this website is a major feature of our overall Customer Experience Transformation Plan, currently underway,” Lord Mayor Zaiter said.
“Through this project, we’re aiming to deliver a consistent and seamless experience across all Council channels, deliver services when and where people want them, and provide better customer engagement while building a customer-centric culture within our organisation.”
Further improvements are expected to be announced over the coming months.
