Liverpool City Council is reviewing its Media Code of Conduct following an increase in negative posts online about Councillors and Council staff.
In a Mayoral Minute at last night’s meeting, Mayor Ned Mannoun said there had been a significant increase in negative social media posts including a large number of personal attacks on Councillors and Council staff – both collectively and individually – since late last year.
According to a Council social media sentiment survey, the number of negative comments has increased, with positive comments matching the trend (see chart below).
“Such conduct not only undermines the wellbeing of staff but also threatens the professional reputation of Council,” said Mayor Mannoun.
“Liverpool City Council staff work tirelessly every day to serve our community, often in challenging circumstances.
“Despite the negativity they may face online, they continue to provide essential services with dedication and professionalism.
“We sincerely thank them for their unwavering commitment and hard work. While Liverpool City Council’s existing Media Policy provides guidance on ‘traditional’ media engagement, it requires an urgent review to better reflect contemporary legal frameworks, particularly in relation to cyberbullying and social media conduct by both staff and Councillors.
“How you treat a waiter says a lot about your character,” he said.
“This well-known saying reminds us that respect and kindness should extend to everyone, including those who serve our community.The Minute (attached) – unanimously adopted by the Council – calls for a formal review of the current Media Policy to ensure it aligns with current laws and best practices including but not limited to Work, Health and Safety, online bullying, defamation, Fair Work and any other relevant laws.”
Motions to endorse a review of the Media Policy, request the CEO prepare a draft revised Media Policy for Council’s consideration at a future meeting, and that the Council implement a regular training program for staff and Councillors on responsible social media and media engagement were unanimously approved.
