Thursday, May 30, 2024

Multicultural engagement event announced for councils

Communications agency, Ethnolink, has announced a free online professional development event for local councils.

Local Councils: Innovative Strategies for Multicultural Communication and Engagement is scheduled for Tuesday, 24 October at 2pm AEDT / 11am AWST.

The event announcement was made by Ethnolink’s Founder and CEO, Costa Vasili, and Head of Multicultural Communications, Rachael Coulthard, at Richmond Town Hall in the City of Yarra.


Ethnolink Founder and CEO, Costa Vasili.

Mr Vasili said the event builds on the success of the Ethnolink Summit held recently in Melbourne, the largest multicultural communications summit in Australian history, which drew an impressive 250 delegates.

“Our local communities are becoming increasingly diverse, and it’s crucial for local councils to adapt and find effective ways to communicate with multicultural communities,” he said.

“This online event is designed to give professionals actionable strategies and tools to do just that.”

During the one-hour online event, keynote speakers Costa Vasili and Rachael Coulthard (both pictured) will share their expertise in multicultural engagement.

Topics include practical approaches for meaningful community engagement, proven case studies from local councils, budget-friendly yet impactful engagement strategies, and quick wins achievable within 30 to 90 days.

“Being inclusive is more than linguistic adaptation; it involves understanding cultural sensitivities to make people feel truly seen and heard,” said Ms Coulthard.

“Our goal is to arm local councils with effective, culturally sensitive strategies.”

The event will conclude with a 15-minute Q&A session, offering participants a unique opportunity to engage directly with the expert speakers.

“This event serves as a logical continuation of the Ethnolink Summit, where we brought together Australia’s leading minds in multicultural communications,” said Mr Vasili.

“Given the overwhelmingly positive feedback and the clear demand for more resources, we felt compelled to offer additional opportunities for learning and discussion.”

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