City of Logan Council is working to position itself as an emerging tourism hotspot, launching a new tourism destination brand – ‘Explore Logan’ this week.
Council says Explore Logan will introduce visitors to the best the city has to offer, from a thriving art scene to a menu of culinary experiences, and a passion for sport and adventure.
There are also hidden gems like historical sites and one-of-a-kind markets as visitors are urged to ‘experience different’.
Economic Development Chair Deputy, Mayor Jon Raven urged visitors and day trippers in South East Queensland to look beyond Brisbane and the Gold Coast.
“Locals know that our city is full of hidden gems. We’ve got authentic and unique experiences for visitors, just waiting to be discovered,” Mayor Raven said.
“With the 2032 Olympics approaching, we want to spread the word so everyone can enjoy all that Logan has to offer.”
Caterers Thom and Ann’s, who operate food trucks and coffee vans throughout Logan and the Gold Coast, said they looked forward to the influx of visitors.
“It will allow us to retain our staff, grow our profile and engage with the community,” director, Fiona Roebig said.
The new tourism destination brand complements City of Logan’s plan to capitalise on the cuisines of its diverse communities, the Mayor said.
Council developed the Logan Food Tourism Development Plan in 2020. It showcased venues like the Global Food Markets at Logan Central, which were beamed across the world when celebrity chef Ainsley Harriot visited.
Other foodie attractions in the City of Logan include Beenleigh Artisan Distillery, Kiwanda Café, Sugar Creek Smokehouse and a range of ethnic cuisine restaurants in suburbs including Springwood, Slacks Creek and Woodridge.
The campaign is part of Council’s Destination Management Plan 2018-2022.