Kiama has taken out the title of NSW’s Top Tourism Town for the second consecutive year.
The announcement was made on Tuesday at the NSW Local Government Destination and Visitor Economy Conference in Kingscliff, with the award administered by the NSW Tourism Association. This recognition also qualifies Kiama for national honours later this year.
“Our community and Council staff have worked tirelessly to create a vibrant visitor economy that continues to be recognised,” said Council’s Mayor, Cameron McDonald.
“Not only did Kiama take out the top prize, but our region more broadly continues to be recognised. I would like to extend my congratulations to our neighbours Huskisson Shellharbour and Robertson for taking out the Gold Small Tourism Town, Silver Top Tourism Town and Silver Small Tourism Town and People’s Choice awards respectively.”
Judging included a comprehensive assessment of Destination Kiama’s target market segmentation, reasoning and data backed outcomes, a travel itinerary to suit that market, short video production, a public vote, and a secret shopper visit.
“This award is a testament to the collaborative efforts of our tourism operators, local businesses, and the wider community,” Destination Kiama Chair, Councillor Matt Brown.
“It reinforces Kiama’s reputation as a welcoming and vibrant destination that offers authentic and memorable experiences year-round.”
