Monday, June 17, 2024

Hepburn Shire looks to boost visitor services

Hepburn Shire Council says it will work with Daylesford Macedon Tourism and Macedon Ranges Shire Council to investigate and make improvements to its visitor services after receiving a grant from the Victorian Government Visitor Servicing Fund.  

Mayor, Brian Hood said the project will help ensure Council gets the right information to visitors, in the right way.   

“We are extremely grateful for this investment in our region. Visitors are a significant driver of our local economy, boosting accommodation, hospitality and retail businesses.  The visitor economy supports one in seven jobs in Hepburn Shire, so this investment will bring a range of benefits for our Shire and economy,” he said.

“This project will help visitors expand their understanding of our region, improving their experience and hopefully leading to longer stays and more spending.” 

The project is due to commence in January 2024 and will include new research and the development of a visitor servicing strategy for the region.   

An additional funded project is a partnership involving six Councils and three regional tourism bodies titled ‘Goldfield Gateways’ that will receive a $625,000 grant.

These funds will enable the creation of an integrated physical and digital wayfinding system in the Victorian Goldfields, enhancing the visitor experiences through wayfinding and digital platforms that links destinations between Ballarat and Bendigo. This project will be led by City of Ballarat Council, with input from all LGAs and tourism boards in the region.   

“We want visitors to our beautiful region to feel welcome, well informed and inspired to explore the many activities and places our region has to offer, and we thank the State Government for their assistance in funding these projects,” said Mayor Hood.    

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