Dubbo Regional Council is experiencing a post-COVID tourism surge, with new data revealing visitation to Central NSW is up nearly 11% on pre-pandemic levels.
A new report by the Tourism & Transport Forum Australia (TTF) analysed anonymous mobility data to understand Australian’s movement habits across regional tourism areas. This data was compared to pre-pandemic statistics to identify trends in the regional tourism industry.
The data showed that NSW residents prefer to holiday within their own state, and that the Central NSW region is now ranked in their top 10 preferred regional holiday destinations in Australia.
Central NSW saw a visitation increase rate of 11.7% for tourists under 30 years of age. The report also highlighted that the Dubbo Region has become the most visited Local Government Area in Central NSW.
Mayor, Mathew Dickerson said the report was great news for the Dubbo Region residents and businesses.
“Residents have long known that our region is a fantastic part of Australia to live, work, play and invest, so to see a substantial increase in visitation is great,” he said.
“This data should prove exciting for businesses and the community at large, and highlights Dubbo Region as a top-tier destination of choice.”
The release of the report coincided with the launch of Council’s new Dubbo Region Visitor Guide, which features 107 local partners and aims to continue to boost visitation to the Dubbo Region.
“With the TTF report showing increasing visitation numbers, the new Dubbo Region Visitor Guide is an invaluable asset in driving tourists to all of our great businesses, including leisure providers, accommodation options, retail outlets, cafés and restaurants,” Mayor Dickerson said.
Tourism is a major contributor to the Dubbo economy with visitors spending approximately $380 million in the region every year, according to the Tourism Research Australia report.
To view the TTF report, head to www.ttf.org.au/regional-rush-top-10-hotspots-revealed/.
To view the new Dubbo Region Visitor Guide, head to www.dubbo.com.au or visit the Dubbo or Wellington Visitor Information Centres.