City of Canterbury Bankstown Council has teamed up with the NRL Bulldogs to tackle illegal dumping and encourage the community to book a bulky waste clean-up.
The video campaign, which features players Jaeman Salmon, Jacob Preston and Joash Papalii (pictured with Mayor, Bilal El-Hayek), will be shown on the big screen at the Bulldogs home game on Sunday 4 August.
Mayor, Bilal El-Hayek said the message of the campaign is simple – don’t dump your rubbish and book a free bulky waste clean-up.
“We mustn’t drop the ball when it comes to keeping our streets clean,” Mayor El-Hayek said.
“There are people who show little regard for the community and elect to take the easy option and leave their mess on our streets.
“I’m hoping the star power of the Bulldogs will help get our message across.”
Mayor El-Hayek, who is a proud Bulldogs supporter, thanked the team for helping spread the word and playing a leadership role in our community.
“Looking after our City is a team effort and this campaign is a fantastic partnership between our Council and the Bulldogs.”
Canterbury-Bankstown Bulldogs CEO, Aaron Warburton said tackling community issues together was an important goal for the team.
“We’re in a position to be role models for the community who we show up for and play for every week,” Mr Warburton said.
“One of the pillars of our team is using rugby league to spread awareness and education around issues that matter to our community, and this clean-up campaign has been the perfect opportunity to do just that.”
Council’s campaign will also be shared across social media and on the back of buses operating throughout the city.
