Thursday, May 30, 2024

Brand reveal for Geelong events centre

The official brand for the Nyaal Banyul Geelong Convention and Exhibition Centre (GCEC) has been unveiled by the Victorian Government today, with the new logo honouring the culture and heritage of the Wadawurrung First Nations people.

Victorian Minister for Tourism Sport and Major Events, Steve Dimopoulos today announced the new brand, which he says was inspired by the hills and layers of Wadawurrung country that come together to form an eye, representing enlightenment and perspective. 

“As one of the biggest developments in regional Victoria, we are proud to work with the traditional owners to help bring this project to life and deliver so many benefits to the region,” said Mr Dimopoulos.

It was created by brand agency, The Contenders, in collaboration with the Melbourne Convention and Exhibition Trust and Wadawurrung Traditional Owners Aboriginal Corporation.

Nyaal Banyul Geelong Convention and Event Centre will be managed by the Melbourne Convention and Exhibition Trust.

“We’ve been proud to collaborate with the Wadawurrung traditional owners to develop a brand that the whole Geelong community can be proud of, as well as creating a captivating value proposition for customers and visitors, that encourages belonging, sharing and seeking,” said MCEC Chief Executive, Natalie O’Brien.

The project is expected to support 1,450 jobs during construction with 700 new jobs created once its opened in 2026.

The Australian Government has contributed $30 million towards the Nyaal Banyul Geelong Convention and Event Centre precinct, with the Victorian Government contributing $423 million and the City of Greater Geelong $3 million.

The precinct is the centrepiece of the Geelong City Deal, which is a 10-year partnership to revitalise Geelong through critical infrastructure.

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