Inside Local Government

News, information and Events for Local Councils throughout Australia

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Inside Local

Government

News, information and Events for Local Councils throughout Australia

Visit Website

Target Decision Makers

Inside Local Government is an online publication that provides a bridge for organisations around the world to get in front of decision makers throughout Australian Local Government.


We are your trusted online site for all news, information and events relating to Local Councils throughout Australia. Our daily e-News has a high number of opt-in subscribers and is delivered directly to the inbox of decision makers and Public Servants at all levels of Local Government.


Our Editorial team bring you the latest updates from Local Government and services as well as providing industry expert opinion pieces along with views and analysis of procurement and policy administration.


Published by JSLmedia, Inside Local Government is a niche online publication measured by audience analytics. If your goal is to target decision makers in Government, we are the right audience for you!

Why advertise with Inside Local Government?


537

Councils Australia Wide

$18.9 billion

Collected from Local Government in rates

194,000

Local Government employs 10% of the total Public Sector

$38.8 billion

Total annual expenditure of Local Government

Our Audience

The primary target audience for Inside Local Government are Public Servants and decision makers working in Local Council throughout Australia.

There are 537 councils Australia-wide. Of these, around 55% are regional,

rural, or remote councils.


Local Government employs 194,000 people which is nearly 10% of the total Public Sector (as at June 2018).


In 2018-19, Local Government collected $18.9 billion in rates. Local

Government rates make up just 3.4% of tax raised by all levels of government and is the only tax levied by Local Government.


Local Government’s total annual expenditure is $38.8 billion (2018-19).


The sector’s major expenditure items include:


  • Transport (22.4%), and Recreation, Culture, and Religion (16.6%) and Environmental Protection (14.8%) (2018-19)
  • Local roads add up to around 662,597km in length (2019). This is approximately 75% of the total national road length – enough to circle the earth 16.5 times.
  • The replacement cost of Local Government non-financial assets including buildings and structures, machinery and equipment and land is $457 billion (2018-19).

*Source Australian Local Government Association 7 December 2021

*Source Google Analytics July 2022 - June 2023

**Average for e-News July 2022 - June 2023

Our Marketing Solutions

Display - Homepage Advertising

Inside Local Government Homepage Display Advertising is the ideal medium to promote your organisation to our engaged audience. Display Advertising helps create initial interest and build brand awareness in your product or campaign.


Display Advertising can be very effective in familiarising and promoting your brand or product to decision makers with an intent to purchase. Although display ads typically do have lower click-through rates than search campaigns, they are able to reach a much larger audience and offer an excellent ROI .


Display Advertising is available in various sizes across desktop & mobile devices and have a minimum 33% SOV. (share of voice)


Ad Sizes

• Billboard: 970 (w) x 250 (h) pixels 

• Leaderboard: 728 (w) x 90 (h) pixels

• Half Page Rec: 300 (w) x 600 (h) pixels

• MREC: 300 (w) x 250 (h) pixels

• Mobile Billboard: 320 (w) x 100 px (h) pixels

• Mobile Leaderboard: 320 (w) x 50 (h) pixels


Display - Category Sponsorship

Inside Local Government content covers all aspects of categories for Local Councils. Category Sponsorship gives advertisers the ability to exclusively promote their brand or product through specific targeting of an individual category.


As an example, advertisers attempting to reach an audience interested in Technology, will see their Display Adverts appear across all Inside Local Government articles relating to Technology and all its sub categories.


Category Sponsorship allows advertisers the ability to not only target, but dominate a category and effectively build brand awareness to our highly engaged audience.


Available Categories

•  News

•  Technology

•  Fleet 

•  Security

•  Infrastructure

•  Finance

•  Health

•  Procurement

•  Human Resources

•  Sustainability

•  Education

•  Training

•  Awards

•  Senior Appointments

•  Conferences/Events/Expos


Ad Sizes

• Billboard: 970 (w) x 250 (h) pixels 

• Half Page Rec: 300 (w) x 600 (h) pixels

• MREC: 300 (w) x 250 (h) pixels

• Mobile Billboard: 320 (w) x 100 px (h) pixels


Display - Audience Extension (First Party Data)

Audience Extension is an evolution of what most know as ‘retargeting’. It allows advertisers to turbo boost their Display Advertising campaigns by engaging with our niche audience via Inside Local Government "first party data". 


From a single website visit, advertisers can target Inside Local Government readers wherever they search across the Google network, meaning potential clients are continually reached during website browsing. 


Each Audience Extension campaign must contain at least one Display Advert size, however campaigns are most effective when utilising the entire Display Ad suite. The more ad units used allow campaigns to be the most effective as they fill unused inventory wherever our audience browses across the google network.


Client display ads do need to have brand affiliation to be approved by Google, advert text must include ‘PAID PARTNER’ - Inside Local Government.


Ad Sizes

• Billboard: 970 (w) x 250 (h) pixels 

• Leaderboard: 728 (w) x 90 (h) pixels

• Half Page Rec: 300 (w) x 600 (h) pixels

• MREC: 300 (w) x 250 (h) pixels

• Mobile Billboard: 320 (w) x 100 px (h) pixels

• Mobile Leaderboard: 320 (w) x 50 (h) pixels


Sponsored Content

An ideal way to connect with the thousands of Inside Local Government readers who visit our online network each week. Your sponsored content will appear on our homepage and in mail-outs to our readers - connecting your identity and message to our respected Inside Local Government brand. 


Sponsored content is the perfect way to showcase your product or service, discuss relevant industry topics or build awareness of new products or initiatives.


Specifications

• up to 750 words

• Material supplied by client (subject to editorial approval)

• 1 x article post in daily e-News 

• 1 x article post boosted through our Social Media channels

• 3 x display adverts accompany this strategy 


Ad Sizes

• Billboard: 970 (w) x 250 (h) pixels 

• Half Page Rec: 300 (w) x 600 (h) pixels

• MREC: 300 (w) x 250 (h) pixels

• Mobile Billboard: 320 (w) x 100 px (h) pixels


Learn More

Native Content

Expertly written commissioned content by our experienced journalists. Native Content articles follow a natural and organic style which is consistent with the editorial style of Inside Local Government.


Articles can be written in either an interview style, Q&A format or as a number of articles in a series.


Short story version - up to 500 words 

Long story version - up to 1200 words.


Specifications

• 500 - 1200 words

• two feedback revisions per article

• 1 x article post in our daily e-News 

• 1 x article post boosted through our Social Media channels

• 3 x display adverts accompany this strategy 


Ad Sizes

• Billboard: 970 (w) x 250 (h) pixels 

• Half Page Rec: 300 (w) x 600 (h) pixels

• MREC: 300 (w) x 250 (h) pixels

• Mobile Billboard: 320 (w) x 100 px (h) pixels


White Paper

White Papers are used by governments to outline a policy proposal or proposed legislation. White Papers are often released to foster discussion and feedback.


A whitepaper is a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution. Marketers create whitepapers to educate their audience about a particular issue or explain and promote a particular methodology.


Promote your whitepaper with Inside Local Government through our dedicated platform that reaches our subscriber base on a daily basis with our newsletter ad free.


Solus EDM Blasts

Solus EDM Blasts (electronic direct mail) are the most effective way to promote your product or brand directly to our e-News subscribers.


Your marketing message is delivered directly to their inbox providing an exclusively targeted approach to generate quality leads.


Inside Local Government Solus EDM Blasts continually deliver higher than industry average click through results and offer an excellent ROI.


• Exclusive Marketing

• Track Results

• A/B Testing

• Scheduling


Inside Government Solus EDM Blasts

Average open rate: 31.96%

Average CTR: 6.26%

*Average for Solus EDM Blasts July 2022 - June 2023


Government Email Campaigns

Average open rate: 28.77%

Average CTR: 3.99%

*Industry Average email campaigns - intuit Mailchimp


Conferences and Events Listing

Professional development, training opportunities, and keeping up to date with the latest technology make attending a number of conferences and events each year essential for just about every public servant.


At Inside Local Government we value & support event companies from around the world, as we understand in this ever changing environment there are always new ways evolving to gain exhibitor & delegate support.


We offer a great opportunity for companies to partner with Inside Local Government to brand action events. Conference and Event Listings feature in our website events calendar and daily e-News.


Requirements

As a paid partner we will require the following:


- Image 450 (W) x 375 (H)

- Heading (Event Name)

- Body Copy up to 300 words + links


Let's Talk

To find out more about how Inside Local Government can be a part of your marketing solution or request a copy of our media kit please fill out the form below and we will be in touch shortly.

Contact Us

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